Stickers is a type of advertising that can be found everywhere — on illuminated signs, shop windows, cars, different wrappings and even on the floor in the shopping malls. Due to this diversity we will try to expand the subject, starting from the basic techniques and materials.
Time schedule on the door or window is also a sticker. These types of stickers are cut out from the vinyl film using a plotter. The stickers are not limited to the letters only; technically it is possible to make an image combining films of several colors. There are around 50 different colors of films available. Also it’s worth to note that there are different types of vinyl films e.g. for the cars, for light-advertisements, transparent films for stained glass windows. We are using a 3M-30 or Avery500 films in shop window decorations, which are economy film series for flat surfaces.
In case of a gradient colors or shadows in the picture, or when it is difficult to achieve the result by combining solid-color films the picture can be printed on a white film, cut out if necessary and then pasted up. We use a wide format printer for this type of orders. This way any photo, image or illustration can be installed on the shop window display. If it is necessary to put printed image on the car, then it is recommended to protect the sticker with a laminating film. It protects the ink from scratches, impacts of dust and other small particles and discoloring.
There are special decorative films with different effects, e.g. polished or frosted glass — ETCH film. This material enables fine decoration of glass surfaces. The film is also widely used for privacy, to cover something from unwanted attention but allowing natural light through. The film is available in different colours (silver being the most popular, gold, pink, green).
The next material that is worth mentioning is a One Way Vision (perforated) film. A printer is used to print an image onto this film. This material is used for advertising on shop window displays, public transport windows and other transparent surfaces. When this film is installed on the shop window display and there is a low-light inside, then a picture can be seen well from the outside while the glass seems almost transparent from the inside.
Small stickers showing the name of the security company on the door or for fast labeling of goods are usually printed using screen printing. However, using screen printing is economically viable only if the number of stickers exceeds 500 pieces. If a smaller batch is needed, especially when different colours are required, then the abovementioned technique is more suitable — each sticker is printed first and then cut out using a plotter into a required shape.